thought leaders and gurus

The Power of Video Marketing

A picture says a thousand words, but what about video? Considering its impact on the average American, it’s saying much more than a thousand words. It’s evoking emotion; it’s telling a story; it’s explaining and showing more than words or photography can. As online video consumption steadily soars, more and more marketing experts insist that businesses and entrepreneurs need to incorporate video into their campaigns if they want to stay up with the trends and compete in today’s industry. Need more convincing? Here are three major reasons to consider adding video into your marketing strategy:

Brain Processing
90% of information transmitted to the brain is visual. Perhaps one of the reasons why is because visuals are processed 60,000 times faster than text in the brain. When you’re sharing a message with your customers, clients, or followers, you can make a much bigger impact and leave a longer lasting impression with video.

Constant Consumption
Just within one month (of December 2013), 52.4 billion online videos were watched by 188.2 million people in the US. The average American spent more than 19 hours watching video content online. As video becomes the main source of news and education, it’s critical you share your products or messaging via video.

Greater Understanding
Video is a great way to show off a product. After watching a video, website visitors are 64% more likely to buy a product online. This is likely because video can increase a person’s understanding of a product or service by 74%.

Video marketing doesn’t just work for traditional businesses; it also works with the speaker industry. The difference between a good and a great speaker is one’s ability to make an emotional connection with the listener. With video content, you can really resonate with viewers (and buyers) on a human level and make a much longer lasting impression. Through crowd reactions, testimonials, and the ever enlightening “aha!” moments, a speaker can grow his or her business, secure more bookings, and attract a wider audience. The options are nearly endless with video and 2015 is the year you should start experimenting with video and integrate it into your marketing.

At Pro Speaker Content, we provide speakers with the expertise they need, creating unique and compelling videos for them. This allows them to focus on their craft while we help with getting their message across. Contact us to learn more about our video services.

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