Did you know that the average web user views 89 sites per day? 78% of online users watch video and 34% read blogs. With an endless stream of new content available online, the only way to stay relevant is to keep up. If there’s nothing new to read or watch on your site, viewers will quickly move on to another and, possibly, find a site they’ll rely on more than yours.
It’s important to maintain a consistent presence and always have something new to say or share. The most innovative speakers keep their audience engaged on and off the stage, before, during, and after events. By maintaining an active web presence, you are showing your audience that you are an active speaker out there in the world getting booked.
Here are five things you need for a successful web presence:
A Speaker Website
Your website serves as the digital office of your business. It’s how you expand your brand and allow people to find you. How you present yourself on your website reflects who you are in person. If your website is outdated and stagnant, visitors automatically assume that business is not going well for you and/or that you are not an industry leader.
What truly separates an innovative speaker website from a forgettable site is fresh material. Your website should constantly be updated. An active, updated, and professional website shows the world that you are at the cutting-edge of the industry. It shows that you have a voice and information to share with the world. It shows your passion. And, perhaps most importantly, it shows that you are someone with a captive audience that people want to see speak at an event. The easiest way to update your site is by writing blog posts and sharing videos of your latest presentations and events.
Beyond content for your personal website, a great (and free!) way to gain exposure online and solidify your standing as an expert in your field is through guest columns and article writing. By writing guest articles for publications in your field, you can attract a larger audience.
Your website may be the center of your online presence, but it shouldn’t be the only place people can find you. Social media is how you connect with your audience on a personal level, answering their questions, sharing news about upcoming events or even a daily event. Share updated website content on social media to drive traffic back to your website.
Email, including newsletters and drip campaigns, continue to be a powerful marketing tactic. As a speaker, email is a great way for you to build relationships with past, current, and potential bookers. Why? First, of all, when it comes to purchases made as a result of receiving a marketing message, email has a 66% conversion rate – the highest in comparison to social media, direct mail, or other tactics.* And in terms of acquiring new clients or, in a speaker’s case, new bookers, email is 40 times more successful than Facebook or Twitter.
If you don’t have any of these elements, don’t feel overwhelmed and try to accomplish all of them at once. Start with your website, as that is the hub of your digital marketing. Once you’ve built your website, move on to creating content and videos for your website, followed by social media. Once you’ve started building an online presence, maintain it with guest writing and email marketing.
And if you ever have trouble with marketing yourself as an innovative thought leader and speaker, let us help! We create high-impact content, videos, branding, and event curation services that help you reach large, strategic audiences and secure more bookings and business. Learn more about our services or contact us today to start building your marketing strategy.