As a savvy speaker, you know it’s essential to stay up to date on the latest conference industry trends to snag those coveted paid speaking gigs. Look no further than Convene’s annual Meeting Markets Survey, which remains one of leading benchmarks of the state of the industry–and is full of insightful data you can harness to supercharge your speaking career.
Here’s a quick summary of the results from the recently-released survey.
1. In the short-term, growth has been slow; KPIs like attendance do show an increase, but at a lesser rate than last year’s survey.
Most event organizers are “cautiously optimistic about how their events would fare,” Convene reports. As a speaker, you can help shift that state of mind to “confidently optimistic” by proving the value you add to the program. By creating a strong online presence and engaging with audiences before and after the event, you strengthen trust with event bookers that you can deliver.
2. 33% of event planners expect an increased budget for 2017, while 58% expect no change in the budget (with the average budget at $1.3 million).
It’s always wise to know exact numbers and figures to leverage when it comes to negotiating payment. Armed with these encouraging stats, stand your ground when it comes to speaker fees, as the data indicates that only 9% of event planners expect a budget decrease.
3. Outsourcing is on the rise, with services from app development to housing becoming increasingly outsourced. 13% of event organizers now outsource speaker selection.
Make it easy for event organizers to find you! Whether that means revamping your website or more actively networking, it’s essential that you show you’re open to new opportunities on multiple channels.
4. 63% of respondents held a meeting attended by 1,000 or more attendees, compared to 58% last year.
Meeting size is on the rise; and speakers who can confidently handle larger crowds will get the gig! Aim to increase your status quo size, whether that means shooting for an audience of 100 or 10,000. Check out The Observer’s recent article for more tips on how to speak in front of thousands.
5. Despite the improved economy, cutbacks are the norm.
The good news is that while there’s a push for shrinking food and beverage expenses (63%), just 5% of event planners responded that they’ve been asked to decrease budgets for speakers/entertainment. Yet another positive reminder to know your worth when setting your speaking fees.
6. Almost ½ of revenue comes from registration (48%), showing a slight increase from last year.
As a speaker, helping to generate pre-event buzz and engage audiences far before you stand on stage can drive registration and display that you’re an invaluable part of the program.
Ready to use content to grow your speaker business this year? Let’s talk!