We’ve all seen it: the speaker website that looks like it was designed in 1990 and hasn’t seen the light of day, or an update, since. In today’s world, a stagnant online presence sends the same message as a speaker who takes the stage half-asleep in rumpled clothing — not exactly the branding that gets you booked!
Your speaker website is your official calling card. It should show the world that you’re engaged, professional and at the cutting-edge of your industry. And what’s more, it should entice people to book you. So what separates a successful speaker website from an unsuccessful one? Fresh material. Here are three reasons why your website needs new content right now:
1. It gets people to your website.
Once you get visitors to your website, they’re just one click away from your demo video, contact info and that all-important “Book Now” button. So how do you get them there in the first place? Fresh content. Google and other search engines love to reward sites for having fresh, relevant copy, and blogging is one of the easiest ways to achieve that goal. Bonus points if your post includes a photo/video and keyword tagging!
2. It gives your audience the current, fresh content they crave.
These days, if your content isn’t fresh, viewers aren’t interested. The average web user views 89 websites per day, and if there’s nothing new to read or view on your web page, they move on quickly to another fish in the sea.
New event videos, website Twitter feeds and blog posts are all signs that you’re an active speaker who’s out in the world delivering speeches and strengthening your brand. Blogging is an easy way to provide a dose of fresh perspective, whether you’re commenting on a recent news story or recapping your latest speaking engagement. Event videos are also a great tool for promoting your growing list of speaking gigs and enticing your website visitors to check back often for new updates. To take it to the next level, develop content like eBooks and training materials to make sure your visitors see the value in stopping by your site.
3. It can be repurposed again and again.
Blogging is “2 for the price of 1” content. Blog posts can be repurposed into books, webinars, columns, speeches and even video scripts — all of which drive revenue and strengthen your brand. The more you blog, the richer the cache of written content you can use to develop these other products.
Event and testimonial videos can be used as both educational and promotional tools on your website. After they go live on your site, they can also be used to expand your network via YouTube, social media and email marketing. Think about ways you can repurpose your new content to get the biggest bang for your buck.
Once you’ve transformed your speaker website into a living source of content, make sure to maximize your efforts by linking to this content on Twitter, Facebook, LinkedIn, Pinterest, YouTube, your newsletter and all your other sharing platforms. This ensures that your event videos, blog posts, webinars and other content gets noticed by the audiences who matter most.